Impact of Technology on Marketing

Impact of TechnologyIntroductionIn todays unpredictable, ever changing market, some businesses, from small entreppreneurs to large corporations, agree been looking forward for otherwise business alternatives in rescript to enhance their overlapivities as soundly as profitability. With the dish up of technology development electronic Commerce (e-commerce) has emerged. E-commerce is best depict as the make for of acquire and interchange or exchanging of products, services, and cultivation via calculating machine networks including the Internet. development the Internet as a tool to help companies such(prenominal) as G.W. Pergault find mastery and harmony in client?s smart seting product via Internet, gross revenuepeople gaining an incentive for fanny ab initio be different; however, the resultant volition receipts the organization, the node and the sale rep. Background G.W. Pergault, Inc. G.W. Pergault, Inc. is an conventional $4.2 billion dollar provider of master(prenominal)tenance, repair and operations (MRO) products and has interchange items such as, shrill fittings, lighter bulbs, ladders and thousands of others to customers throughout North the States since 1952. G.W Pergault?s main selling tool is an extensive postal service vow compile which has handsome to over 4,000 pages. In 1997, the catalogue was put online however, the majority of the sales rely on the process where a G.W Pergault rep meets with a purchasing agent from the customer firm personal and a hand-written order is created. The rep will fax in the customers order to headquarters where the clerical staff enters the information into the agreement for delivery.

within three business old age the order is encase and shipped to the customer. hatful Sutton, the sales manager for G.W. Pergault is accountable for overseeing 15 salespeople who do this face-to-face customer order process. Recently, G.W. Pergault employ a impudent President, Celia Fiorni. Fiorni is a fervent believer in the technology effort and has a vision of e-commerce that Sutton?s salespeople tally because her goal... I think you envision at once again what technology has added to the selling power. Though you could trounce more than about why online selling is better than printed marketing If you pauperism to call for a full essay, order it on our website: Ordercustompaper.com

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