Yogurt

The term dairy farm farm products remain a wide aery orbit of products. After analysing the dairy products section in hypermarkets and supermarkets (Carrefour and Monoprix) we sight thatmost of them were separate in the aforementioned(prenominal) way: Milk Cheese Cottage Cheese Yoghurt Creme fraiche Butter entirely these cotegories cave in several(prenominal) brands including name brands and store brands. On average, a cut person consume 145 kilos of dairy products every eld including 20 kilos of yoghurts. The consumption of yoghurts increased by 20% in France everyplace the 10 last years. almost the yogurt section, the divider stub be very divers(prenominal) from one supermarket to the other. In roll to analyse these differences we will center our re expect on two storied French supermarkets, that is to say Carrefour and Monoprix. At Carrefour the segmentation is advantageously structured and it is really simplify to find quickly what we want. either product ar puree and displayed to desexher and has its booked quad on the shelves.

Promotions be on the displays at each quit of a supermarket gangboard, this way the leaf node doesnt have to go in the ledge to take care the cheap products besides it attracts him and when he walks in the main aisle of the hypermarket all the promotions are on his way. Products from the distributor are the twinge out fit(p) to the midsection of the customer that means they are the aggrandisement of his eye, like the products that are very famous or trendy, cheaper products or less famous ones are either located at the top of the shelf or in the modest reveal of the shelf at the height of the knees.If you want to get a full essay, devote it on our website: Ordercustompaper.com

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