Nike Ppt

Greeks say when we go to battle and win,we say it is NIKE INTRODUCTION TO NIKE Est. in 1960 in Oregon Phil knight and Bowerman- founder Started small and now has covered U. S and international markets Nike is now one of the biggest mfd. Of the world BACKGROUND Most of the factories are located in Asia including Indonesia,China,Taiwan,India Thailand,Veitnam,Pakistan ,Philippines and Malaysia Nike outsourcing contracts around 500 factories in 45 countries. Nike currently controls more than 45% of the US sportswear market.Background cont. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making around sales at track meets out of Knights automobile. The companys profits grew quickly, and in 1966, BRS unresolved its first retail store, located on Pico Boulevard in Santa Monica, California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. ANALYSIS OF CASE STUDY baby labour Not satisfying customer needs Ignora nce of mkt. trends AccusationsIn 1996-1997, Nike was accused of agitate violations and human rights abuses in foreign countries (mainly Asian). Contrary Evidences Thousands of mostly young, female workers in sou-east Asia (Indonesia, Vietnam, China) were being exposed to reproductive toxins and suspected carcinogens. Some workers were not earning a living wage even though they work often 12 to 14 hours per day. Nike workers in Southeast Asia have suffered corporal penalty and corporal abuse. Nike young female workers have suffered sexual harassment. Nike workers in Southeast Asia have been forced to work overtime in violation of applicable laws. Core issue of Nike NIKE PRATICES CHILD LABOUR Children are not tho the easiest to intimidate, theyre also the cheapest workers. Twelve-year-old Tariq, one of thousands employed in Pakistans soccer thump industry, which produces quintuplet million balls a year for the U. S. market, stitches leather pieces in Mahotra. He earns 60 c ents a ball, and it takes most of a day to make one (Schanberg, 1996 38).Silgi is only three. Her hands are so tiny she cant handle a scissors. scarce she started stitching soccer balls recently to help her mother and four sisters. unitedly they earn 75 cents a day working in their hutch home in Jullundur, India (Sidebar to Life Magazine Story, p 41 spirit There is a photo (Source) of a young girl polished in town and soiled clothing next to the soccer ball clutching a needle and thread. The needle is longer than her fingers. CONSEQUENCES Nike executives have been targets at usual place Students have pressed administrators and athletic directors to ban products that have been do under sweatshop conditions In 2002 an individual sued Nike, alleging that the company knowingly made inconclusive and misleading statements in its denial of direct participation in disgraceful labor conditions abroad. REMEDIES Nike defended, through corporate news releases, full-page ads in stu dy newspapers, and letters to editors Nike gave $1. million to the Washington D. C. based Fair Labor familiarity (FLA) In 2003, company employed 86 compliance officer tho stigma of past practices remains emblazoned on its image and brand name. Nikes Responses Nike responded with Press releases Letters to the newspaper Personal letters to university presidents and athletic directors Campus Visits nonparasitic audit of factories Speak at conferences COMPILED BY AKRITI JHA DEEPTI SINGH TRIPTI SINGH