Recommendations Report for the Monsanto Company Analysis of Social responsibility

Recommendations Report for the Monsanto Company Analysis of Social responsibilityThe increases of nutrition intersection in a maturement orbicularize demand with limitations of natural resources and spherical climate exchange has become a huge problem in every severalize of the populace. Monsanto believes they have an answer to this problem Grow much nutriment with fewer seeds. This bears the demand balance to trope the worlds food occupation by 2050, which is what the United Nations predicts, go forth be necessary. This could be the solution to resoluteness power the worlds food require in an environmentally and kindlyly sustainable manner. bioengineering could be used to support an agri heathenish placement ground on the principles of ecology, stability, and sustainability. It appears to offer the necessary federal agency to diminish the environmental bosom of industrial gardening.Monsantos involvement in Keyst peerless Alliance Project for sustainable agri culture is a step ahead to achieve long term, permanent service in sustainable agriculture proceedsion. Monsanto and opposite companies joined together to come a solution for alter the ability to feed future generations. scorn Monsantos advances in biotechnology, incarnate social programs and alliances the company has done exact to change consumer opinions of the company and the acceptance of the GMOs. Examples of this argon a marketing outline that ties Roundup to Monsantos catchingally engineered products. Monsantos op part to seed saving by grangers, followed by a baleful enforcement of intellectual property rights and an opposition to the labeling regulations of genetically engineered crops. Monsanto thinks it forget distinguish the product and possibly raise more(prenominal) consumer concerns. Yet Monsantos objection to food labeling raises a conflict with the very nonion that GMOs would in conclusion be more suited than traditional crops. As a result, not o nly did Monsantos actions occupy bottom its growth potential, they overly hurt present day markets by eventually down the stairsmining public confidence.Monsanto has not demonstrated a willingness to listen to these concerns. From a sustainability perspective, its biotech establish outline does not address pauperization and food access issues. It fails to signalize between the essential and ontogenesis worlds. This calls into question the sincerity of its feed the world mission. Genetically engineered western commodity crops were Monsantos first products, which were completely inappropriate for developing countries.IntroductionToday consumers are very aware with what companies are selling, promoting and marketing. Whats more, in todays information rich society most consumers are aware of how bodied social responsibility (CSR) programs canimpact the bottom line.As a result of this social awareness and a down economy, companies are starting time to substantiate the value of their products and services to consumers. One of the main reasons of CSR awareness was theproliferation of social media tools that result in an increased consumer activism. Consumers are now rapidly communion online to both(prenominal) praise and attack companies. As a result, firms started a newly trend where they are looking to effectively communicate and rally stakeholders most their shared values. Monsanto, the world leader on sustainable agriculture has been workings and implementing a culture on corporate social responsibility. Implementing biotechnology to financial aid hunger and malnutrition world problems, as well as programs worry Baec nut house-Borlaug internationalist Program, the backbone Alliance for sustainable agriculture, the Mississippi River Basin, and voluntarism on the communities where business operates.1 that despite all of its technical advances, programs and implementations Monsanto is under the gun on a number of different issues. The public h as not responded positively to Monsantos efforts fail to provide reliable information and proof safety for consumer acceptance to support GM food. Many activists questioned the firms use of science saying it creates foods that threaten the health of both people and the planet, and the use of intellectual property laws to squeeze every remnant penny out of the worlds poor. as well as Monsanto has not show willingness to listen to this environmental and health concerns.To gain publics trust Monsanto has to improve their business integrity, ethics, and be more transparent and truthful active the scientific information on the biotechnological products to score the consumer confidence of GM foods. Also the company needs to change position from being opposed to labeling foods that are GMOs.StrengthsOverviewBiotechnologyMonsantos biotechnology appears to offer the necessary means to diminish the environmental pressure of industrial agriculture. The use of herbicides, pesticides, and ot her agricultural inputs can be significantly decreased, and the ability to grow crops in poor-quality soils and drought areas could prevent deforestation and the alteration of sensitive lands to agriculture. Monsantos biotechnological sustainability, offers a steering to improve the ecological efficiency of agriculture by cut back inputs (herbicides, pesticides) and increase resource efficiency.2Yet, the environment is but one consideration in the transition to sustainable agriculture. And although biotechnology whitethorn indeed prove to be a necessary tool for achieving agricultural sustainability, by no means is it sufficient. Robert Shapiros (Ex-Monsantos CEO) strategy was based on the belief that biotechnology and the life sciences were the solution to resolving the worlds food needs in an environmentally and socially sustainable manner.3 consignment to sustainable YieldThe increase of food production in a growing globalized demand with limitations of natural resources and global climate change is the companys allegiance to sustainability. The companys three strategies to meet these challenges are1) By the year 2050 the need for more food production will have to double to meet the demands of a growing population. The Companys commitment is to produce more yields by helping farmers to double their crops by 2030.42) Reduction of agricultural resource by one threesome per unit of output by 2030.The Companys seeds products are design to require little water, land and energy resources to conserve more resources by minimizing soil vent and greenhouse emissions.3) Improve farmers lives and income growth through modern biotechnological agricultural technology.Beachell-Bourlaug internationalist Scholars ProgramThe objective of this program is to educate sift and wheat constitute breeders who can serve as future agricultural leaders. The yields of wheat and rice have grown at a compound rate of somewhat 0.8 percent over the past decade and the populatio n has grown about 1.25 during the same period. Monsanto has come up with this program to overcome these challenges and to meet the growing demand of food. The Company pledged 10 million dollars to improve yields in these crops as part of the Companys commitment to sustainability agriculture. The program provides full support to students fate a PhD in rice or wheat plant breeding. The program includes tuition, insurance, research fees and travel.5The Mississippi River BasinThis initiative is focused on reducing nutrient and sediment movement into the United States largest river system, the Mississippi River. For this project, Monsanto is partnering with The Nature Conservancy, the Iowa soy Association, Delta Wildlife and National Audubon Society. The company has connected more than $ 5 million to this conservation project for the Mississippi River and agricultural landscapes, in which farmers can produce high yield crops, fiber and fuel in ways that further save water quality as well as support several(a) and abundant wildlife populations.6In the future, crop producers are expected to have supernumerary on farm tools that can enhance their environmental stewardship efforts. And this project is one of many contributing to this end.Field to Market The Keystone Alliance for Sustainable AgricultureWith experts saying that we have to double food production by 2050 to meet the needs of a population projected to grow to 9 billion, the world has two choices we need to either get to each acre of farming area twice as productive, or use twice as many acres. Option two inevitably requires deforestation which can lead to habitat loss and many other environmental problems.Monsanto got involved in Keystone Alliance Project for sustainable agriculture, a nonprofit organization along with 30 other organizations, including food companies and Environmental Non-government, Private and International Organizations committed to achieve long term, permanent improvement in sustainable agriculture production.Monsanto and these other companies joined together to bring a solution for improving the ability to feed future generations. This is to be done by increase agricultural production while decreasing environmental impact.7Investing in CommunitiesMonsanto established the Monsanto Fund in 1964 as the charitable division of the company. It states that our charitable goal has been to bridge the gap between peoples needs and their available resources. We want to help people realize their dreams, and hopefully inspire them to enroll others in their vision.8Monsantos commitment to burst back to communities where business is operated has been done through the foot of the Monsanto Fund which has awarded $13.9 million in grants for nutrition, education, environmental and community programs. Monsanto has awarded United focusing with $ 1.1 million. Monsanto has also Monsanto Fund Matching Gifts Program. This program gives permanent Monsanto employees and acti ve members of the Monsanto venire of Directors an opportunity to join Monsanto Funds support of not-for-profit institutions.9Monsantos philanthropic activities are meant to not only improve its image, but also provide key relationships. It understands breach than anyone that relationships, partnerships and network are the key for success of the company.WeaknessesOverviewConsumer AcceptanceMany factors crown to believe that Monsantos head position in the biotechnological industry race is press release to collapse along with the publics support for GMOs. Financially, Monsanto has depleted a considerable sum total of resources during its acquisition phase and has accumulated significant debt. Its designation as a biotech firm and the increased dependency on Roundup is forcing the company to rapid gross sales growth of its biotech products, perhaps too rapid for the publics comfort. With the growing disapproval, started in part by the mad cow disease alert and the subsequent doubt s of restrictive bodies, raised doubt about the possibility of continued consumer acceptance. Monsantos choice of electing to act biotech products first, has contributed little to consumer acceptance of the GMOs there is no perceptible benefit for the consumer. Also its marketing strategy at best, are only tolerated by the farmers. In addition, the environmental and human health concerns seemed suitable, and Monsanto has not demonstrated a willingness to listen to these concerns. From a sustainability perspective, its biotech based strategy do not address poverty and food access issues and fails to tick off between the developed and developing worlds, thusly calling into question the sincerity of its feed the world mission.10Genetically engineered western commodity crops were Monsantos first products, crops wholly inappropriate for developing countries.Food LabelingMonsanto fears that GMO labeling would stigmatize the product and possibly raise additional consumer concerns, conse quently preventing or decelerate acceptance of GMOs technologies. Yet Monsantos objection to labeling is in conflict with the very whim that GMOs would eventually be more desirable than traditional crops. Once GMOs products entered the market, farmers would close in additional value only if an infrastructure existed for segregating GMOs crops and preserving their identity throughout the cater chain. From a midterm perspective (3-5 years), it would have been advantageous for Monsanto to support labeling requirements and to reserve haste creation of an identity preserving infrastructure. As a result, not only did Monsantos actions hold back its growth potential, they also injured present day markets by ultimately undermining public confidence.11One- Size-Fits-All StrategyAlthough Monsanto declared an intention to meet the worlds food and fiber needs, its initial GMOs technologies is directed to western markets and commodity crops. There are many inconsistencies with Monsantos pl anning as a one-size-fits-all strategy with respect to developed and the developing countries. For example rice, sweet potatoes, cassava, and yams were the principal crops of developing countries, not corn, cotton, and soybeans.12In addition, Monsantos patenting of life forms and intellectual property right protection policy is seen by some as indignation to the thousand year old cultural and seed saving traditions of many of the developing countries.Developing countries, a majority of whose populations participated in the agricultural sector, often at a minimal level, more and more are looking upon Monsanto and other multinational agricultural firms as profit motivated corporate entities whose products would displace the small holder farmer13.The rapid consolidation of the seed sector, the integration of the agricultural supply chain, and the patenting of genetic inventions by Monsanto reinforced the notion of corporate domination. Consequently, by failing to differentiate between the needs of the minimal level economies to those already mature. Monsanto is hurting its global sustainability campaign and is alienating many in the developing countries. In the end, Monsanto overpromised and under delivered on its global sustainability vision, a fact that is not going unmarked by NGOs and consumers worldwide.RecommendationsConsumer StrategyWhen people are not treated with paleness and honesty and respect for their right to make their own decisions, there is little risk communication can do to keep them (the public) from raising hell regardless of the extent of the hazard.14Talking to the public is not the problem auditory sense to the public is. Monsanto essentially views the opposition as arising from consumer ignorance and, consequently, the attempt to diminish it with a supposedly effective advertising campaign, is failing miserably. Monsanto is doing little to understand the concerns of consumers turnover by GMOs concerns and skeptical of science-based d eclarations of safety. The company does not address cultural sensitivities toward food and farmland. In the end, Monsantos relentless persistence on scientific data and tailor public perceptions is provoking even further outrage.An approach that Monsanto should follow is a process called Six Sigma which begins with listening to public to determine the strongest quality issues on Monsantos products and how that can be changed to benefit the consumer and the company yielding more profit. hobby this approach, everyone wins. Consumers will benefit from safe and better products while feeling that their needs are being taken seriously and their business is valued. Monsanto would be able because their products will gain from new innovation and improved value. Also, the company will gain loyalty and credibility through this social responsibility.The object of this system is to gain a deep understanding of consumers, in order to give them what they want. All the advertising and marketing in the world wont make up for failures on these key strategic elements. This can also be applied on the human resources policies that must support this customer focus if the company wants happy customers, first get a content staff. hydrofoilReplacing secrecy and protection of proprietary information, for transparency and stakeholder commitment will likely hold the keys to success in the future. Transparency basically means taking the firewall down and reveal everything about the products from research, biological and chemical technological process and tests so that consumers can be better informed and make decisions about the products they consume. It will also lead to integrity of the company.Basically sacramental manduction information openly will welcome ideas and innovations from every angle. By analytically measuring and account the sustainability, Monsanto will engage everyone from employees to consumers to critics in the process of edifice a truthfully sustainable company. But unfortunately Monsantos checkered muniment as a chemical manufacturer offers the public little authorisation about the accuracy and validity of the company pronouncements.The company manufactured closely all the PCBs in the United States until they were finally banned in 1976, and taxpayers are still shelling out to clean up PCB-riddled waste sites. Monsanto also manufactured Agent Orange, which is linked to cancer and reproductive problems in Vietnam state of war vets. According to the Environmental Protection Agency, Monsanto is a potentially responsible party.15 break dance Strategies ModelMonsanto needs to create a balance multi modal strategy to succeed in the development of sustainability. The four strategy process is rational, emblematic, transactive, and generative. The symbolical mode involves managements creation of a convincing vision and clear corporate responsibilities mission. The rational mode relies heavily on strategic planning and reporting systems For exa mple corporate responsibilities and accountability based on performance. The transactive mode is based on interaction and learning its center is communication across organizational boundaries. And the generative mode depends on organizational members is the entrepreneurial behavior.Sustainable development became a core aspect of Shapiros vision, and the strategy making process came to be dominated by the symbolic mode.Monsanto needs to build up and posture up a balanced multimodal strategy-making process. The symbolic mode dominates all others. A better balance of strategic processes may help the company reverse the problems it has encountered in the past. Open connection between the rational mode and the symbolic vision of sustainability might have overcome some of Monsantos problems of inconsistency.ConclusionsMonsantos biotechnology may be the solution for the necessary means to diminish the environmental pressure of industrial agriculture. But even that biotechnology may inde ed prove to be a necessary tool for achieving agricultural sustainability by no means is sufficient. Even Monsanto has taken the rights steps to be socially responsible. By increasing sustainability yield, developing ecological and educational programs, aid and tools for farmers and the participation in communities. Regardless of these efforts the company still has a lot to work on, like being more conscious about the consumers, transparency and business strategies.