'Group Brand Audit Project Essay\r'

'Your group assignment is to pick a reproach from the list of shufflings(attached) and conduct a everlasting(a) brand audit. Each group must issue and analyze a different brand. distinguishs will be assigned on a â€Å" premier come, outgrowth serve” basis. convey your group’s superior of brand and gp number on the â€Å"questions for prof/TA” board so that everyone can turn over your group’s choice. This way, the other gps will grapple which brands are already taken on a first come first serve basis. at one time your gp posts a station choice (that is not already taken)- it’s yours.\r\nThe brand audit abbreviation will be based on nurture from public secondary sources, company web sites, as well as your own professional experiences and insights. Surveys or primary research are not indispensable but can certainly be conducted and use as needed. The final Powerpoint report should be submitted apply the assignment link on elearning. Th e length of the Brand Audit report should be approx. 30-40 ppt slides (not including any appendices or confabences).\r\nTypically a thorough audit requires 30-40 hours of practise which divided among 6 or 7 gp members usually amounts to an average of about 5-6 hrs of work per student. The pursual format and guideline will help contour the approach and the process. A tentative example is easy for you to re consider on page 132 of the textbook. This Rolex example is single that…an example…just a very skeleton and concise example. I. Brand Inventory A current, all-around(prenominal) profile of how all products and services sold by a company are market placeed and branded.\r\nRead as well as: List of Exploratory Essay Topics\r\nThis is mainly the supply-side view of the company and the brand. Should entangle (but not limited to): business relationship of the brand Identification of all brand elements (logos, symbols, characters, packaging, slogans, trademarks). B rand architecture. Description of attributes of the product/idea/service. professorile of hold and indirect competitive brands (use points of parity and points of difference). Include market share and other relevant facts and figures. ‘Brand architecture’ and ‘Hierarchy’ and ‘brand product matrix’ (where applicable). Pricing, gainfulness and market share of the brand.\r\nDistribution channels and policies. backup market communications/promotional programs. Brand disposition as beamed by the brand elements and existing marketing mix. 1 II. Brand Exploratory This is usually the more challenging research and analytical component of this assignment. genuine consumer perceptions may or may not reflect those intended by the marketer. The Brand exploratory is aimed at understanding what consumers feel and think about the brand in order to identify sources of brand equity. Should let in (but not limited to):\r\nCustomer knowledge of the brand (include â€Å"Brand Mental Map”). Brand Associations: awareness, strength, favorability, dead body and uniqueness of brand associations. Main sources of Brand loveliness (possible threats to Brand Equity) Customer-Based Brand Equity Pyramid (CBBE pyramid) hassle areas/inconsistencies of perception vs. market reality. The size, profile and buying style of the close to important customer segments. The depth and touch of ‘Brand Awareness’. A perceptual subprogram showing the brand and its main competitors along the most important brand attributes.\r\nIII. Conclusion & Recommendations: Should include (but not limited to): SWOT analysis. A suggestion for a ‘positioning’ statement. Recommendations concerning how to measure, build and manage supererogatory Brand Equity. IV. Appendix: Supporting/additional Tables, Charts, Graphs, Figures, Photos, etc. V. References: List only the material that you actually refer to in the report. Choose from t his list of Brands (most of them from Business calendar week’s 100 Best Global Brands) Post your gp’s choice on the â€Å"Ques for Prof/TA” board on a first come first serve basis.\r\n'