Marketing Health Intervention in Hospitals General Medical Services Essay

Marketing Health Intervention in Hospitals common Medical Services Ltd - Essay ExampleIn the general area of commercial market, market is very much considered as an exchange between marketers and consumers that aim to satisfy consumer needs and maximize the return on investment for shareholders thus, there is an inevitable and omnipresent tension between marketers interests and those of consumers which cause the basis for polar positions on the morals continuum of marketing practices. It has also been observed that placing consumers interests against those of marketers on the ethics continuum may be too simplistic, because it may predicate that marketing is a zero-sum game and reject the possibility of a win-win outcome both marketers and consumers may form their perceptions of the ethics of specific marketing scenarios according to ethical principles such as rights, justice, fairness, and equity in numerous cases, marketers and consumers agree on the ethical evaluations of c ertain marketing scenarios and raise no ethical concerns. From a different point of view, marketing has been characterized as a social process by which individuals and groups obtain what the need and essential through creating and exchanging products and value with others. Moreover, traditional marketing has been divided into four segments denominated as the place, promotion, product, and price. Referring to health care, marketing concerns access place- the ability of a patient to get into the health care delivery transcription as well as the location where health care goods and services are sold